Ecowin
This case study aims to make environmental contributions simple and motivating.
Overview
Role: UX Research | UX Design
Timeline : August 21 - November 21
Team : 5 members
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Research
Competitive Research
Analyzed 11 direct and indirect competitors like ReView, Ant Forest, Earth Hero, Apple Fitness etc.
Compared different reward systems, habit-building strategies, community efforts, and tracking features.
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Research
Survey
To understand our users' attitudes towards the environment, we surveyed our friends and got 143 responses.
The results were clear: people care about the planet, but need more motivation to take action.
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Research
User Interviews
To understand the barriers people face in taking green actions, we surveyed and interviewed users.
Cost, time, and motivation were common challenges.
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Analysis
Affinity Diagram
User insights were organized using an affinity diagram to identify common pain points
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Analysis
Persona
Crafting personas helped us design with empathy and purpose by bringing our users to life.
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Analysis
Feature Prioritisation Matrix
Prioritised the list of desired features, including insights and ideas using a graph to determine which were feasible and valuable to users.
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Ideation
Crazy 8’s
Explored multiple design ideas for each feature by sketching, sharing, and combining our favorite elements.
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Ideation
User Flows
Created user flows to guide the wireframe design and ensure a seamless app experience.
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Prototyping
Wireframing &
Pilot Testing
Crafted low-fidelity wireframes using design guidelines.
Conducted 10 informal user tests to get feedback and improve our designs early on.
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Prototyping
Design System
Set design guidelines for Ecowin to aid transitioning to hi-fidelity prototypes.
Collected reusable components like buttons, form fields for efficiency, scalability and consistency.
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Prototyping
Hi-Fi Prototype
Converted lo-fi to high-fi designs using the design system and iterated based on user testing insights
Signing up and setting preferences for customised user experience.
Get latest updates in the form of articles, videos and blogs related to environment.
Learn how to segregate the trash in 2 easy steps.
Check out how a place looked like in the past. Compare it with the present scenario to understand how climate change has affected the locations.
Perform easy tasks and challenges which help you contribute towards the environment and also earn rewards.
Explore articles related to sustainable products and attempt quizzes to test your knowledge and earn rewards.
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Testing
User Tests
Conducted 2 rounds of user testing usertesting.com
Problem: Difficulty in understanding the functionality
Solution: Adding a walkthrough for better usability
Problem: Unaware of why location is required
Solution: Adding details on how the location will be used
Learnings & Future Scope
Collaborating with diverse team members Importance of the iterative process
Interpersonal and intrapersonal growth
Looking ahead...
Sustainable Products Marketplace
Carbon Footprint calculator
More Tasks
Collaborate with organisations
